Blueprint Genoa

Type: Urban Masterplan | Scope: Master planning, Architecture
Location: Genoa, Italy
Year: 2016-2017 | Area: 200,000 sq m
Status: Concept, Competition

The proposal was developed for the Blueprint International Competition, addressing the redevelopment of the former Genoa International Fair grounds on the eastern edge of the harbor. The competition sought strategies for reconnecting the city with the sea while introducing new public spaces, housing and maritime infrastructure. Within this framework, the project interprets the site as a missing link between the historic port areas near the old town and the recreational waterfront of Corso Italia.
The masterplan is structured around the introduction of a new sailing channel that reorganizes the former fairgrounds into a navigable urban landscape. The channel connects the active harbor edge near Porto Siberia with the coastal promenade leading toward Boccadasse, transforming the site into part of a continuous waterfront system. The territory is conceived both as a transit corridor linking these urban areas and as a destination in its own right.

Finalist: 2017 Blueprint Competition | Top 11 of 99
Shortlisted: 2017 World Architecture Festival | Civic Architecture

Access to open green space is limited within Genoa’s dense urban fabric, where the historic center is constrained between the sea and surrounding hills. The project therefore introduces a significant public landscape element by transforming the roof of Pavilion S into an elevated meadow. Positioned above the waterfront activity, this space functions as a public lookout and informal recreational area, conceived as a pause within the larger waterfront route.
A continuous promenade forms the primary pedestrian axis of the development. Its fluid geometry guides movement across the site while widening in specific locations to accommodate cafés, shops and public gathering points. Ground floors along the promenade are dedicated to active public uses, including retail, workshops and nautical-related programs. Berth Island concentrates a mix of housing, hospitality and offices, while maintaining publicly accessible spaces along the waterfront and around sheltered squares.
The existing Pavilion S is preserved and adapted to accommodate a mix of sports, leisure and commercial functions, reducing its dependence on occasional large events. A new ramp connects the promenade to the reinforced roof, extending the public route upward into the elevated landscape. Residential buildings are arranged to ensure adequate sunlight and views toward the water, while a diverse mix of unit types — from compact studios to larger family apartments and waterfront townhouses — supports a varied residential community within the new district.

Project team: Evgeniy Shchetinkin, Lukasz Kaczmarczyk, Daria Guzun, Alexandra Razina, Sergei Meshalkin | In collaboration with Blank Architects
3D Visualization: Rostislav Nikolaev as Archirost